A true baptism of fire, this collaborative music video was created with Lucy MacLeod, over the course of ten days. The brief from Warner Bros Music and Lewis Watson, was simply to create a process video which would sit comfortably alongside the drawn artwork Lucy had already created for single covers and promotional material.
Neither Lucy or myself had any experience in video editing or animation.
Given the short turnaround of the project, we had to utilise existing understanding and expertise. As I'm a photoshop blackbelt, that was our only real option with regard to how we would create the video.
The drawing was done on a blackboard paint covered bedroom wall, filmed using our neighbours camera atop a tripod held stable by a tub of paint, dangling from a shoelace and the footage cut apart, edited and rebuilt in photoshop.
To achieve a non uniform pace to the frame rate (similar to a hand cranked piece of film) I had to manually select and save each individual frame from the hours of footage that we generated - literally thousands of single frames being exported from film and saved as jpegs. Individual frames were sequenced in photoshop where textures and other elements were introduced. The video was made in 10 second blocks - my PC wasn't powerful enough to handle much more.
The completed video was delivered on time (was there ever any doubt?) to the delight of both Warner Bros Music and, more importantly, Lewis Watson, himself.
